Say hello to my dream project! A stationery line. I’m finally at the point where I want to share parts one and two of ….lots to come. This is something I’ve wanted to do for a while but the idea was so intimidating that I’ve really been thinking it all through, and not rushing into everything at once, and especially not talking about it too much until I knew for sure that I was totally IN.
There are these three things, however, that make things feel like I’m off to a good start. 1. I picked a name! (super hard) 2. I’ve finished a logo (super fun) and 3. I finalized a mission statement. (super meticulous!)
For a little while now (after discovering how much fun it is to make smaller art prints & greeting cards) it has been a dream to create my very own stationery line as a sister brand to Warpaint. Since Warpaint functions great as a poster based shop, I wanted to create an entire separate brand name for my stationery & paper goods. I have big hopes and dreams for it. I’ve definitely gotten my toes wet with printing and selling products over the last few years, but I really want to take things up a notch. Although there’s a long road ahead for something like this, I’m really excited to start putting it out in the open as it grows. It makes it feel more real.
About the name: The name “Worthwhile” really comes from my general attitude towards life and not just work. When trying to think of a name for this, it actually came to me in a dream – and at first I thought it was cheesy but then I thought about it more and it really stuck. I always find myself valuing time & experiences and emphasizing the importance of whatever I am doing being worthwhile. Life goes by so fast. I like to stop and think – is whatever I’m doing right now meaningful? Being true to myself and maintaining that attitude is a good way to live. The name also speaks a lot to how I view the process of creating. Some of the best things take a little extra work and a lot more time, but it all ends up being worth it. The time and effort that goes into screen printing is something I am just plain in love with.
The logo process has been long and drawn out but, non-coincidentally (you guessed it) worth it. (Okay I’ll stop with the ‘worth it’ stuff, I think you get it). The type is hand painted (and edited to great heights in illustrator) and I overcame my main struggle, which was coming up with a little bit of imagery. I knew I wanted to incorporate nature and trees somehow and it actually took me a little bit of drawing and thinking to get to the branch. After showing my genius boyfriend he suggested that the logo could be seasonal! At first it was just with the color scheme, but then I realized that little details of the branch could change according to the season (light bulb moment!). The seasonal logos will change on the website, social media, and possible printed promo (yay!). The concept of the changing branch is not only that I feel like my entire life (what’s up, Michigan?!) is effected by the seasons, but the way stationery and greeting cards are typically released are almost entirely based off of what time of year it is. Or at least that’s how I want it to be for Worthwhile. Below are the finished logo designs for each season.
The mission statement below pretty much sums up how I feel and what my intentions are. I got the inspiration to take a mission statement seriously in the process of starting a business/new journey from this book by Kari Chapin. The main goals of Worthwhile Paper are to give paper a worthwhile life through designing things that are visually happy, and spending the additional loving hours in the screen printing process. I also really want to emphasize the use of recycled and earth friendly processes. It all ties together and makes me feel really happy inside when I think about it.
This is only the beginning! I don’t expect to launch right away, but getting the logo design and mission statement complete have been huge milestones in the process. I’m happy to be able to start sharing. Starting a new journey is scary but so much fun. If you want, go ahead and follow @worthwhilepaper on instagram for new updates!Read More